As Lead Visualization Specialist, I developed a suite of high-end visualizations and cinematic animations for Watches of Switzerland, translating the retail design into an immersive and aspirational brand experience before construction. The work focused on expressing the intended atmosphere of the space while capturing how customers would move through and engage with the environment. The visual content was designed to do more than represent the interior accurately. It needed to communicate luxury, refinement, and the emotional tone of the brand through carefully composed imagery, lighting, materiality, and cinematic sequencing. The resulting visuals highlighted the product experience, supported design evaluation, and gave stakeholders a vivid understanding of the spatial journey from arrival through engagement within the store. This work played a key role in bringing the retail concept to life ahead of build-out, helping teams assess brand expression, customer experience, and the overall feel of the environment with greater clarity and confidence. ------------------------------------------------------------------ Data Stack: BIM | VRScan (Materials) | Daylighting | Electric Lighting | RED Digital Cinema